Say Hello to Zoya. An ethical beauty brand who are creating luxurious nail varnishes in a range of 600 colours that will blow your mind. In addition to this, they produce non-toxic, cruelty-free, vegan nailcare and lipsticks. All of which are said to be high-quality and safe for the environment – something that a lot of brands these days are carefully considering.
Zoya: All About The Brand
We got a chance to speak with the team at Zoya and they filled us in on everything you need to know and more. Their main aim is to provide an ethical beauty experience. And what they mean by this is to ensure we can fulfil our pampering desires without affecting the environment. For example, within the beauty industry, with cosmetics, to get true dark red colours, products often contain ingredients such as crushed beetles! Therefore, this is something Zoya is strongly against.
From what we’ve seen so far, Zoya have a gorgeous and colourful range of nail varnishes in particular with something for every occasion. To give you a little bit of background info on the brand, it was founded in 1986 by Michael Reyziz and his wife, Zoya. With dreams of opening a small nail salon, it wasn’t long until their vision physically transformed into a spa and company focusing on natural nails, skin care and alternative herbal treatments.
But what lead to this was Zoya’s passion for filling in the gap in the market for the demand in natural nail care and Michael’s advanced chemistry skills to get experimenting and making things happen. He actually created the first fastest-drying topcoat and the longest-wearing, toxin-free nail polish. Now if that didn’t revolutionise the nail industry, what did?
Tried & Tested: Blogger Edition
As part of our beauty blogger/PR search, we teamed up with Zoya to send blogger, Farida @fifylowe some of their best products. She was extremely pleased with the results. She indulged in a manicure featuring their infamous Colour Lock System set. And the end results entailed luscious, shiny nails. We also had one of our writers here at Coture Social test out some of the products including their new lipsticks which were reported to have great staying power and moisture!
Since starting, they’ve wanted their customers to feel as if they’re having a salon experience no matter where they are. And I think it’s safe to say they’re overachievers because actor, blogger and writer, Farida (@fifylowe) has been testing this product out for two weeks and she’s fallen in love with the brand. If you are a visual individual, you can also enjoy her video on our Instagram page. Here’s what she had to say:
All in all, how would you rate the Zoya UK products?
I would give [their] products a 9 out of 10. The only reason why it is not a 10 is because the polish didn’t last more than six days.
What was your favourite Zoya UK product?
My favourite product was the lipstick [as] I found it very moisturising. Sometimes, I used it as a lip balm because it made my lips so soft!
How would you describe the pigmentation and long-lasting qualities of the nail varnish?
The pigmentation was fantastic and I did love all the colours I got to try out. However, the colour lasted for about a week before it starts chipping. I was a little disappointed [at this] as I expected it to last a little bit longer.
What nail polish shades would you recommend for the season?
I loved the dark browns as well as the gold [as I feel] that it would glam up any outfit!
What are your thoughts on the brand being vegan? Do you think you would go back to using this nail varnish in the future?
I will definitely use the brand again as I genuinely appreciate brands that are vegan, especially a brand as good as Zoya UK. I was very impressed and would shop here again.
Where You Can Find Zoya UK
Zoya are incredibly active on their socials so you can message them for a chat on pretty much every platform. Twitter, Instagram and Facebook are your best bets. And if you aren’t already hooked, prepare yourself. Celebrities including Scarlett Johansen, Duckie Thot and Priyanka Chopra are also fans of the brand!