Shea Moisture: Curly Girls, This One’s For You

Posted on Nov 10 2018 - 7:29am by Mia Gardner

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Summary

As a fellow curl enthusiast, I too know the struggle of finding hair care products that actually make a difference. Having the curly/kinky hair type isn’t easy. Knots, dryness, shrinkage, heat damage are one too many problems that we deal with on a daily basis. However, this brand has quite literally changed my life and many others’ too. So let’s find out a little bit more.

Shea Moisture is an innovative haircare brand who focus on keeping their products as natural as possible. With an added special touch, however. They’re a cruelty-free business keeping ethics at heart and we love them for that. Hence why they are the newest addition to our #GirlfriendCollection. Within their products you won’t find:

  • Parabens
  • Phthalates
  • Mineral Oil
  • DEA
  • Petroleum
  • Formaldehyde

All of which are unpleasant ingredients that can actually be found in the majority of regular hair products. If you, like me at first, had no idea what all these kind of things were, don’t worry, you’re about to find out. They’re basically salts and other unnecessary bits and bobs that if anything, dry out your scalp and get your strands hooked on chemicals. And Shea Moisture is completely against it.

They have a selection of shampoos, conditioners, masks, oils and other luscious treatments. And, they’re all sat there, waiting patiently on the shelves to give you the nourished healthy hair that you dream of. However, something to keep in mind is that they don’t just sell hair products. Shea Moisture also creates body washes, skincare, makeup along with other products for men and babies too.

The Brand’s History

Sofi Tucker is referred to as the ‘grandmother’ of the brand. Many decades ago she sold shea nuts to a village market in Sierra Leone. Her products then expanded to including African black soap and many other homemade preparations too. Sofi is the legacy of the brand and together, their story is inspirational.

Brand Ambassadors

Mariah Leeanne

One of our favourite American YouTube beauties (and now photographer) Mariah Leeanne, is now one of their key influencers. Shea Moisture are present on social media across many channels and they even have Instagram accounts for America, UK, South Africa, Australia, Jamaica and more. Mariah is absolutely stunning and it’s no wonder they wanted to give her the honour of being an ambassador because her personality and looks are just as gorgeous as her curls.

So many curlies are on their journey to becoming fully natural and more and more are steering away from weaves and extensions. So here is to the cruelty-free, natural life, let’s raise a glass to the revolution Shea Moisture will continue to make.

Cr: Instagram @sheamoisture, @_mariahleeanne

About the author : Mia Gardner

Mia is a fashion writer with a fresh, youthful take on the industry and its influencers, alongside a journalistic background.

View all posts by Mia Gardner