How Kylie Jenner Created The Cosmetic Empire That Is Ruling The Makeup Industry

Posted on Sep 9 2017 - 8:17am by Mia Gardner

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Kylie Jenner is the ULTIMATE social influencer and entrepreneur. With a billionaire business in the making, this uber trendy insta-famous chick has set herself for life. If you haven’t heard about Kylie’s crazy cosmetic empire, prepare to be shook. Her success story is truly epic and we’re here to update you with everything you need to know!

Kylie Jenner

From the hottest and most recent gossip to her background and how it all began, what we’ve got in store for you will blow you away.

The Story of Kylie Cosmetics

A year and a half ago, she launched three lip kits that took over the world. The classic bundles she became known for selling consisted of a lip liner and a matte liquid lipstick. Who knew that this small business venture would literally take over the beauty industry and its influencers!

Kylie Jenner

She has some of the most amazing records regarding the time in which her products have sold-out completely. Millions of her fans sit at their computers in the race to get the products in their baskets in the competition against everyone else. Despite shipping and customs charges across the world, her fans are relentless and love all things ‘Kylie’.

Her line now consists of eyeshadows, blushes, makeup brushes, highlighters and her infamous lip products. It was revealed that Kylie has generated sales of $420 million in the past 18 months. Therefore, with there being a constant demand and love for her makeup line, the greatest is yet to come.

Kylie Jenner

Ultimately, it is predicted that the company Kylie has built for herself will be worth a billion dollars in five years time! So, she has effectively created her very own beauty Kingdom that has no boundaries. This is because she can make anything trendy and she knows exactly how to do it.

Kylie Jenner

Making Her Mark On The Beauty Industry

Kylie Jenner has created an amazing PR team that dish out her products to all the top influencers in the industry. In addition to this, these people then go on to make YouTube videos, blog posts and Instagram/Snapchat reviews on her products. Of course, there is always mixed opinions but the publicity has worked wonders.

Being the most watched person on snap chat has also inspired so many other celebs to jump on the bandwagon. Even major publications have got news sections often with segments about her that always get lots of views.

Reminiscing on previous business ventures

So, with Kylie Cosmetics having become so successful, we thought that we’d take a look back on her previous achievements.

Kylie Jenner


  • KardashianKolor – A limited edition nail varnish line with OPI
  • PacSun – Kylie and Kendall Jenner collaborated with them to create custom designs
  • Madden Girl – The Jenner sisters teamed up with Steve Madden to create handbags and shoes
  • A range of campaign modeling shoots and magazine covers
  • Kendall + Kylie clothing range
  • King Kylie collab with Sinful Colours nail varnish

What is she doing now?

Kylie Jenner

Well, you guessed it, it doesn’t end there. This 20-year-old is already an incredibly successful businesswoman and now she has her very own reality TV show. Of course, she’s pretty much grown up on Keeping Up With The Kardashians so it comes naturally to her. In addition to this, she now gets to show off particular aspects of her life that aren’t always seen on social media.

Kylie Jenner

Above all, we’re all super excited for what her brand new show will reveal. Besides that, not only does she have her own original business ventures but her brand partnerships are still as big as ever. An example of this is her recent collaboration with the Australian eyewear company, Quay.

Well, there is no doubt that Kylie Jenner is one of the most influential stars the world has seen to date especially in regards to how young she is.

No matter what she’s up to, she leaves her fans wanting more. This is because she is setting trends before they’ve even arrived on the catwalk and the glamorous lifestyle she has created for herself is outstanding!

Kylie Jenner

Coture Social’s Top Tips If You’re Makeup Mad

If you’re obsessed with makeup and would love to do something creative, well, we have some advice for you. Whether you dream of having your own makeup line or if you’d you love to become the ultimate product tester, why not follow our top tips. Especially if you’re feeling inspired by Miss Kylie Jenner.

Kylie Jenner

If you have an entrepreneurial spirit and a passion for makeup, we recommend experimenting with different items and doing your research! Whichever area interests you, why not look into the science of it. Did you know that you can study Cosmetology or Dermatology? You could also research the different chemicals in lipsticks, eyeshadows and work out what is most successful.

Kylie Jenner

On the other hand, you could read the biographies of professionals. Maybe Kylie will come out with her own tell-all book too one day. Just remember, the more you understand and educate yourself, the more opportunities will arise! Dream big…

Kylie Jenner

Cr: Instagram @kyliejenner, Cr: Instagram @kyliecosmetics, Cr: Quay

About the author : Mia Gardner

Mia Gardner spends most of her time writing fashion and lifestyle pieces along to the sweet sound of an Arctic Monkeys album or two whilst fighting an extreme book-buying addiction and saving up for the day she can transform her dream of running a cat sanctuary into a reality. She’s also rather handy in the makeup department.

View all posts by Mia Gardner