Sister #GirlBoss Goals: BeauFille

Posted on Aug 2 2017 - 7:30am by Samantha Robinson

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Who wore the brand so well that it’s got you adding the pieces to your online wishlist? 1) Kendal  2)Haim or  3) Chrisellelim?

Image via @beaufille Instagram.

 

Image via @BelleFille Instagram.

Image via @beaufille on Instagram.

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Summary

Growing up with a sister often means that you automatically have double the wardrobe options. So, how about taking the dream one step further and actually creating a fashion brand with your sibling? Not a bad idea, right? That’s exactly what the sisterly duo, Chloe and Parris Gordon behind the Canadian ready-to-wear and accessories line BeauFille are doing.

Already with 26.2K Followers on Instagram, their brand literally translates from French to handsome girl. We feel that this is the perfect fusion between clothing that tilts towards the androgynous yet also feels just that little bit feminine.

There’s one thing that so many people dream about and that’s making the Forbes 30 under 30 list and that’s exactly what these sisters achieved this year. 2017 has also bestowed upon them the CAFA Awards’ Womenswear Designer of the Year prize, and it feels the best when you’re in Vogue. Their resort collection went live on @voguerunway in June. Not bad seeing as we’re only halfway through the year!

They started as a cool but seemingly under the radar brand until they were picked up by the luxurious Net-a-Porter. This is where their pieces even sold out on the very same day as it launched. The dream! The brand has since been picked up by other retailers and seems to be going from strength to strength.

Being in Vogue is one thing but there’s nothing like the brand awareness that comes with dressing one of the models of the moment and especially when it’s somebody as famous as Kendal Jenner. She was styled in the BeauFille SS17 Electra top as part of the May issue of Vogue India. We can only imagine that the sales of that piece have since boomed!

It can’t hurt when a Digital Influencer as huge as American-Korean @Chrisellelim latches on to your goods either. She currently has 964K Instagram followers. Can you even imagine having that kind of influence?! She opted for their SS17 black, off the shoulder Lambda dress pared with cool shades and a top knot. All against the backdrop of a blue vintage car. She’s worked on so many fashion shoots professionally that any insta snap with her involved is going to have the wow factor.

Image via @beaufille on Instagram.

To delve a little bit further into their design deets, let’s talk signatures. They continuously create pieces which look cool without even trying despite their bold silhouettes. Most likely balanced by their minimal lines as crafty textiles add interest.

The perfect way to see exactly how the brand balances that out in hand with looking both masculine and feminine is by the recent Haim styling. The girly statement making SS17 Electra top strikes a contrast against masculine feel jeans.

Image via @BelleFille Instagram.

What makes BeauFille so unique is the fact that it takes out-there ideas like statement silhouettes and creative fabrics which feel high fashion yet creates them in a way which makes them totally wearable for the day to day. This has helped to give the brand mass appeal and is exactly why we’re seeing so many customers and Influencers alike sharing photos of themselves in the brand on social media.

@reneesrunway embraces their cool architectural ruffles and asymmetric details.

Image via @beaufille

@catiesclozett shares her BeauFille style showing just how cool yet wearable their separates are. She’s opted for an asymmetric tee that imbues her outfit with a 90s vibe.

Image via @catiesclozett Instagram.

@collectorstudio gives BeauFille total street style vibes which is a stark contrast to its Vogue fashion shoot pieces showing just how versatile the brand is. Easy to achieve the best of both worlds.

Image via @collectorstudio Instagram.

Who wouldn’t love to have their own successful fashion line? And doing it all with your best friend-sister makes it all the better. Sisterly career goals right there!

 

About the author : Samantha Robinson

Samantha Robinson is a UK Based Freelance Fashion & Lifestyle Writer and Social Media Consultant.

View all posts by Samantha Robinson